2021 to Current - Marketing Director overseeing the development and execution of a brand new concept: Village Camp Outdoor Resort.
Responsible for building the brand from scratch for a new concept from Roberts Resorts in conjunction with the CEO. My work includes the development of logos, fonts, color schemes, and ALL marketing and branding materials.
Worked daily with web development team on the design, voice, and execution of a brand new website featuring two new resorts coming Summer/Fall 2022 in Flagstaff, AZ, and Truckee-Tahoe, CA.
Produced new videos, photography, influencer and partnership outreach, and created sales collateral for individual properties.
Currently working on press outreach, video renderings for future phases, on-property collateral (cabin key cards, signage, merchandising) and social media marketing to build brand awareness.